The Strike 3 Holdings litigation machine, already known for its relentless, decade-long pursuit of settlements, is now upgrading its arsenal. The quiet efficiency of the copyright troll operation has found two highly credentialed new drivers, signaling that the pressure on John Doe defendants is about to get a lot more serious.
This isn’t just business as usual; it’s the professionalization of a nuisance lawsuit.
The Corporate Hand: Jessica W. Fernandez
The first new face to watch is Jessica Fernandez, the senior in-house counsel for General Media Systems, the parent company of Strike 3. Her role ensures that the mass litigation is not just a side-hustle handled by outside firms, but a core, centralized corporate strategy.
Fernandez, whose bar profile lists her location in Studio City, California, and her bar number in Florida, is now actively filing cases in states like Maryland. She is registered inhouse counsel out of state in California(RHIC) This national footprint for an in-house counsel demonstrates the scale of the operation: a highly organized, centrally managed campaign to flood federal courts across the country. Does she employ tactics of a company accused of using the threat of public disclosure of adult content allegations to “coerce settlements”?
The message is clear: this is a clean, corporate venture, and they are prepared to handle the logistics of embarrassing you across multiple time zones.
Florida Bar Number: 103891
General Media Systems
11239 Ventura Blvd Ste 103
Box 717
Studio City, CA 91604-3164
Office: 818-253-1453Email:
jessica@strike3holdings.comPersonal Bar URL:
https://www.floridabar.org/mybarprofile/103891vCard:
Admitted: 05/31/2013
Law School:University of New Hampshire School of LawFirm:
General Media SystemsFirm Position: Corporate Counsel
The Federal Hammer: Richard A. Rice, Jr.
The truly chilling development for John Doe defendants is the addition of Richard A. Rice, Jr., who is filing the new wave of lawsuits in Georgia. Rice is not just any private attorney; his background is steeped in the gravitas of federal power. He is a former Assistant United States Attorney (AUSA) and a former counsel in the US Navy Judge Advocate General’s Corps (JAG Corps).
This is a fundamental shift. A legal model already criticized for weaponizing the federal courts against individuals is now bringing in a lawyer whose entire professional career was built on fighting serious federal crimes and matters of national security. The power and experience of a former federal prosecutor is now being applied to tracking anonymous BitTorrent users for adult film downloads.
The expertise Rice brings in navigating federal procedure, engaging in discovery, and understanding the psychology of litigation is a dangerous addition to the Strike 3 team. His involvement signals an escalation from mere “trolling” to a highly efficient and formidable opponent, turning a civil copyright shakedown into a legally relentless pursuit. For the anonymous subscriber in Georgia, this means the threat of litigation is now backed by a lawyer who knows how to make the federal system work—and work aggressively—to achieve a settlement.
3151 Maple Drive NE
Atlanta, GA 30305
County: Fulton
The Rice Law Firm LLC
richard.rice@trlfirm.com
fax: (404) 481-3057
Strike 3 Litigation 
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